Marketing innovation: A consequence of competitiveness

Marketing Innovation

This paper provides an economic analysis of marketing innovation. A dynamic duopoly model is developed to study two forms of marketing innovation: ; which allows a …rm to acquire consumer information e¤ectively; and ; which reduces consumer transaction costs. The incentives and e¤ects of marketing innovation di¤er markedly from those of product or process innovations. While bene…ts the innovati...

Disruptive Innovation: Implications for Competitiveness and Innovation Policy

on behalf of the European Commission, DG Enterprise and Industry. INNO makers in adopting appropriate responses to emerging innovation needs, trends and phenomena. It is part of the European Commission's PRO INNO Eur focal point for innovation policy analysis and cooperation. The INNO monitoring (Lot 2) is carried out by empirica GmbH and ICEG European Cent Institut der deutschen Wirtschaft Köl...

The Chemical Industry: Regulation, Innovation, and Competitiveness

The effect of environmental regulation on innovation by firms and on competitiveness by countries has been a source of theorizing and debate for more than half a century. In particular, the chemical industry, which arose in Europe and the US at the end of the 19 century together with the second industrial revolution, has been accused of causing numerous large-scale accidents, which have had sig...

Balancing Between Competitiveness and Cohesion in Innovation

Marketing Innovation and Brand Performance of Superior Pharmaceutical Companies in 2017: A Descriptive Study

Background and Objectives: Lack of attention to marketing innovation for achieving competitive advantage leads to pharmaceutical brands performance decline. In this regard, the purpose of the present research was to determine the relationship between marketing innovation and market performance of pharmaceutical brands. Materials and Methods: In this descriptive study, statistical population in...